The
Secured Lender is the
magazine published by the
Commercial Finance Association
for the asset-based financial
services industry; if it
affects asset-based lending
or factoring then we have
it covered.
The Secured Lender’s
approximately 5,400
readers are the
leaders in their companies
and in the industry. They
influence or make final
purchasing decisions, they
are experienced, and they
are in upper management.
The
Secured Lender is
a connection between our
member companies and the
individuals, services
and products of our advertisers.
We offer a variety of
advertising solutions
to provide a customized
solution that fits your
needs.
57%
of our readers work at
organizations with $100
million or more in revenue.
Our readers purchase these
products/services:valuations;
field examinations; turnaround
management; legal services;
investigations; liquidations;
search, filing and doc
retrieval; software; risk
management; credit insurance;collections.
38% strongly agree that
a service provider has
more credibility if they
appear in
The Secured Lender
63%
are involved in purchasing.
Our
magazine has a new face
and a new read! The
Secured Lender was
restructured in the beginning
of 2008. Readers asked
for it and we are delivering:
now there’s more
info about the industry,
the people, the trends
and naturally all things
CFA. You’ll still
find the relevant features,
plus some exciting new
departments and columns.
A new department called
Collateral offers fast-read
info categorized by the
areas of your interests,
from management to ethics,
new industries and more.
Plus we have 2 new departments
that we think might become
the new must-reads: Merger
is our interview-style
column and the
Participations column
is your opportunity to
“eavesdrop”
on a discussion in progress.
Our
editorial calendar presents
smart, focused coverage
on issues that are on
target for the asset-based
professional. Now each
year the January/February
issue will focus on where
the industry is at as
the year changes;
it is our What’s
Out, What’s In issue.
The July/August issue
is the International issue
and our Convention
Coverage issue is still
November/December—
these are great ad placement
opportunities with
increased readership and
bonus distribution. |